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About Our Agency

Cowell James Forge Insurance Group provides comprehensive insurance options.

We are your trusted independent insurance agency.

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Your family, your business, and your possessions are all important to you, but you may not know how to best protect them. We have the experience to navigate the unique risks you face, serving as your insurance advisor.

Cowell James Forge Insurance Group - Team Photo
We are your insurance advocates.

Cowell James Forge Insurance Group is an independent insurance agency securing insurance policies for residents and businesses of Smithville, MO, and over 15 states. CJF has employed qualified and experienced agents embracing the unparalleled flexibility to source and craft personalized insurance solutions to clients that precisely meet personal or professional insurance needs.

The advantage of our independence.

Because we are able to represent several insurance companies—we have an advantage—we custom design solutions for our clients, offering them the power of choice. We strive to obtain the best possible product that will align clients’ insurance needs with products available from our wide consortium of top-rated insurance partners.

Agencies merged with aligned visions.

Cowell James Forge Insurance Group was formed in 2017 when two existing and thriving insurance agencies, Cowell Insurance Group and Krueger & James linked over a century of insurance expertise. Both agencies, already well-known and respected for their dynamic presence in the greater Kansas City, MO area, joined their mutual mission to continuously put client needs first.

Lanny Cowell

Lanny Cowell
Chairman & Chief Financial Officer

Jason Forge

Jason Forge
President & CEO

Our Values

Our Values mean much more than having nicely written sentences. We built our business plan around the CJF vision to ensure that every decision is based on the highest standards of personal and professional integrity. Our employees personify these values each day as they serve our clients, as they interact with each other, and as they volunteer in the communities where they live.

Our Promise

Cowell James Forge Insurance Group is committed to the highest standard of personal and professional integrity. We value honesty, we respect others, and we welcome open and honest communication to implement solutions tailored to each individual client.

Our Mission

At Cowell James Forge Insurance Group, our mission is very simple. We continuously put the needs of our clients first.

About Our Agency - Two People in Business Suits Walking Down Busy City Street

Get Started Today

As an independent agency, we are here to help you find the right coverage.

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80 years

of service to Kansas City, MO


knowledgeable insurance advisors


secure carrier partnerships

The Advantage of an Independent Agency Working for You

What makes our independent agency different?

  • Personalized insurance solutions.
  • Friendly, knowledgeable service.
  • Building trusted relationships.
Find Out How

Get the power of choice when it comes to finding the right insurance for your situation. We offer a wide variety of policies and price points to choose from.


Rely on us to simplify the insurance process, from advising you on your risks and solutions, to advocating on your behalf to the insurance company.


Count on us to be there for you every step of the way with personable and professional service so you always have the right coverage for your insurance needs.

Partnerships, Memberships, and Affiliations

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As an independent agency, we are here to help you find the right coverage.

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It only takes a minute to get started.

  • Fill out the form, we’ll be in touch.
  • Go over your options with an agent.
  • Get the coverage you need.

Would you rather discuss this in person? Get in touch with an agent today!

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